Orlando Baeza

CMO- Kajabi

Trendsetter. Visionary. Able to bridge the chasm between technical marketing expertise and delivering business value. And, while I strive to be that guy, I truly define myself by culture. A happy warrior who builds innovative teams that develop innovative and effective marketing campaigns around the world’s coolest lifestyle brands. I stay close to what’s trending to remain fresh and engaged with the consumers to which I market.

I’ve developed and executed first-of-their-kind marketing initiatives for Nike, Adidas, Paramount, Activision and BuzzFeed, which, in part, have led to recognition on lists such as Forbes’ 2015 “30 under 30” and Brand Innovators’ 2017 “40 under 40”. Currently, I’m the Chief Marketing Officer at Kajabi. I obsess about human capital because people matter, and I endeavor to create internal cultures which encourage teams to perform at their peak potential. I venture to ensure that those on my team are able to use their time under my leadership as a launchpad for their careers.

Over the course of my career, I’ve had the opportunity to learn from the best… people who ensured I was truly immersed within the industry. From cutting TV spots and trailers to throwing the world’s most acclaimed experiential activations, from developing digital campaigns to initiating game changing partnerships, I’ve touched it all. One person can’t build a new division within a century-old company on their own. As an executive, I strive to be the kind of leader who recognizes talent and builds culturally-relevant organizations from the ground up. I truly believe that the more exposure teams get, the better prepared they’ll be to face the emerging business landscape and positively affect change.