Exactly What to Say by Phil M. Jones delves into words, phrases, and questions that can help keep you in control of conversations and negotiations, making sales and influence more likely simply by changing a few small details about the way you speak. On this episode of the @4fitfatherhood podcast, we duve into another business of fatherhood segment. While anyone could benefit from this book and the advice it presents, it is heavily geared toward business people and, more specifically, salespeople. The advice will be most directly applicable to those regularly involved in sales. As fathers, whether we know it or not, we are constantly selling ourselves, our ideas, and our morals. Using these magic words can help you create a bigger impact in your relationships with your children and your significant other.